The APPS difference in South Carolina

February 29, 2016  |  News, South Carolina

Columbia, S.C. – Mike Rogers, Honorary Chairman of Americans for Peace, Prosperity and Security (APPS), today highlighted APPS’ efforts to drive the national security debate during the South Carolina Republican primary election.

Among the top finishers in the South Carolina primary are those candidates voters believe have strength on national security and foreign policy issues. In December, APPS polling showed a quarter of likely South Carolina Republican primary voters said they trust Donald Trump the most “to handle national security issues” (24%). Trump was followed by Ted Cruz (17%), Jeb Bush (15%) and Marco Rubio (13%).

South Carolina Republican primary exit polls showed that security issues were the top or near the top of issues most important to primary voters.

“When we launched APPS last year, our goal was to educate primary voters and caucus goers in early presidential nominating states on the importance of selecting a candidate ready to assume the job on day one,” said Mike Rogers, Honorary Chairman of APPS. “After the results in Iowa, New Hampshire and now South Carolina showed national security issues were top-of-mind for voters and caucus goers in each of these three states we consider our mission a success. We will continue to work until election day in November, reminding voters that being commander-in-chief is the most important aspect of being president.”

Each of the ten, hour-long APPS national security forums in South Carolina received saturated in-state and national media coverage. In addition to the forums, columns and OpEds, APPS launched a highly targeted #NationalSecurityFirst digital advertising and email campaign focused on likely primary voters. Its goal was to encourage likely voters to keep national security issues at the top-of-mind as they voted on Saturday. The campaign finished with tens of thousands of targeted digital impressions.

“I am so proud of the 12 community leaders who volunteered to serve as APPS South Carolina Advisory Board members,” said Mike Rogers. “Their service was instrumental in getting candidates to attend our forums in South Carolina. There’s no question that our efforts paid off.”

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