FOR IMMEDIATE RELEASE
Des Moines, Iowa – Mike Rogers, Honorary Chairman of Americans for Peace, Prosperity and Security (APPS), today announced a #NationalSecurityFirst digital advertising campaign targeting Iowa caucus goers.
Rogers, former Chairman of the House Intelligence Committee, believes that national security must be top-of-the-mind for Iowa caucus goers. “It doesn’t take much more than turning on your television for Iowans to realize that we are in trouble overseas. We need a commander-in- chief ready to deal with those threats on day one. We are urging Iowans to keep those issues top-of-mind as they caucus,” he said.
Beginning today, less than one week from caucus night, APPS will target likely Iowa Republican caucus goers on their Facebook pages, in their Twitter feeds and their email inboxes with messaging on the importance of thinking #NationalSecurityFirst as they caucus.
By hosting 26 national security forums with its early state advisory boards, including eight in Iowa, APPS has driven more than $600 million locally and nationally in earned media coverage on the importance of national security. APPS has hosted 14 of the Republican presidential candidates in Iowa, New Hampshire, South Carolina and Michigan. Video from the 26 past forums can be seen here: http://peaceprosperitysecurity.org/archived-forums/
APPS’ own polling has shown that these forums, local OpEds, letters to the editor, emails, and social media posts have moved the needle for likely Iowa caucus goers. From Iran to ISIS, Russia to China, likely caucus goers in Iowa are greater attuned to the complex challenges facing America overseas. According to our poll, 75% of likely Republican caucus attendees say a candidate’s positions on national security are very important to determining their vote and national security polled as the top issue by far at 44%.
Today’s launch of the #NationalSecurityFirst campaign is the culmination of those educational efforts to help Iowa caucus goers select a nominee they believe is ready to serve as commander-in-chief.Read More >>