APPS difference in Iowa

February 3, 2016  |  Honorary Chairman Mike Rogers, Iowa, News


Des Moines, Iowa – Mike Rogers, Honorary Chairman of Americans for Peace, Prosperity and Security (APPS), today highlighted APPS’ efforts to drive the national security debate in Iowa.

Among the top finishers in the Iowa Republican caucus are those candidates voters believe have strength on national security and foreign policy issues. In December, APPS polling showed that just over a third of likely Iowa Republican caucus-goers say they trust Ted Cruz the most “to handle national security issues” (34%). Cruz was followed by Donald Trump (19%), and Marco Rubio (12%).

Iowa Republican caucus exit polls showed that national security and terrorism were the top or near the top of issues most important to caucus goers.

“When we launched APPS in Iowa, on a snowy February day last year, we said we wanted to move the needle on national security during the presidential race,” said Mike Rogers, Honorary Chairman of APPS. “I’m thrilled to say we did just that in Iowa and now we hand the mantle over to our APPS New Hampshire team,” said Rogers.

Each of the eight forums in Iowa received saturated in-state media coverage, were carried statewide on Mediacom Communications and many received national media coverage as well. In addition to the forums, columns and OpEds, APPS launched a highly targeted #NationalSecurityFirst digital advertising and email campaign focused on likely Iowa caucus goers. Its goal was to encourage likely voters to keep national security issues at the top-of-mind as they voted Monday night. The campaign finished with thousands of targeted digital impressions.

“I am so proud of the 26 community leaders who volunteered to serve as APPS Iowa Advisory Board members,” said Mike Rogers. “Their service was instrumental in getting candidates to attend eight forums in Iowa.  There’s no question that our efforts paid off.”